Corporations are turning to contemporary enterprise software to upgrade outdated and combined fragmented systems. Enterprise software, such as customer relationship management and enterprise resource planning systems, enables businesses to access precise, real-time data only if these two systems are integrated.
What do CRM and ERP mean?
Before we delve into the benefits of system integration, let’s quickly review the primary functions of CRM and ERP.
CRM facilitates client engagement, to sum up. It enables businesses to organize all of their accounts in one location. This offers personnel a comprehensive perspective of the customer lifecycle, so they are always aware of where each client stands.
A CRM system’s data also assists personnel in providing more personalized service to each account. In-depth customer intelligence includes information on behavior, preferences, and other vital details.
In contrast, an ERP system streamlines a company’s core business processes. For example, accounting departments can automate a number of their manual, spreadsheet-based operations to devote less time to routine administrative tasks. Both the ERP and CRM platforms contain critical corporate data. Nonetheless, this information generally exists in silos.
Four Benefits of Integrating ERP and CRM Data
Account-Based Automated Processes
By merging ERP and CRM, businesses can automate several of their account-based operations’ most crucial procedures. They have access to all customer data, including order, supply chain, and financial data.
These two connected systems can automate new sales orders and synchronize contracts, among other tasks. As soon as a deal is finalized in the CRM database, it can be transferred to the ERP system, which becomes a sales order. Similarly, when product or price lists are updated, the corresponding CRM data is immediately updated so sales teams can access the most recent information.
Businesses can minimize or eliminate human data entry by synchronizing customer and contract data. They also reduce the likelihood of data mistakes. Ultimately, ERP and CRM data integration expedites orders, simplifies inventory management, and accelerates revenue recording.
Improvement to Reporting and Analytics
Companies can reliably forecast future events based on customer data, allowing them to keep one step ahead of trends and changes in consumer behavior.
When CRM and ERP systems are integrated, businesses can gain a deeper understanding of how each customer interacts with the company. Based on this information, the program can forecast how customers may behave, allowing businesses to plan their sales and warehouse operations accordingly.
Improved Sales Capabilities
Current and future clients increasingly desire customization. They expect brands to address them by name and to be aware of their preferences before they express them. This form of mind-reading may have appeared unthinkable years ago. However, it is now attainable because of the analytics discussed previously.
When sales teams have access to this variety of data, they may adjust their approach to each client’s requirements. In addition to sales-related data, employees can view the precise location of orders inside the supply chain. This implies that the program may automatically offer such information if a customer requests a delivery status update or information about product lead times.
Facilitated Interdepartmental Collaboration
Daily, personnel from different departments must share information and communicate with one another. Salespeople must contact the warehouse, and HR departments must collaborate with project managers.
In the past, these teams accessed an internal network to store and transfer files using a folder-based system. This was not only difficult to traverse, but it also caused problems with version control and user access. When these insights were distributed among several workstations and systems in numerous locations, the situation grew much more convoluted.
With connected CRM and ERP software, all authorized users can log in to a common platform. They all have real-time access to the same information. If a change is made to the data, it is updated everywhere.
This facilitates employees’ collaboration so they can achieve their common objectives. Indirectly, it boosts staff morale by reducing communication breakdowns and operational silos.
What Advantages Are You Neglecting?
Integration of ERP and CRM data has numerous benefits. By combining these systems, organizations can enhance customer satisfaction.
Consider incorporating an ERP platform to enhance your operations if you already utilize a CRM system. Similarly, an existing CRM system can be a great complement to an ERP system.
Want to learn more about CRM and ERP implementation? The contact information for our ERP consulting firm is provided below.